Retire Early.
Live Intentionally. Gain Freedom.
Discover how the FIRE (Financial Independence, Retire Early) movement can help you achieve financial freedom in 10 years or less.
Retire Early. Live Intentionally. Gain Freedom.
Discover how the FIRE (Financial Independence, Retire Early) movement can help you achieve financial freedom in 10 years or less.
What if retirement wasn't about age, but about choice?
The FIRE Concepts program redefines what it means to live freely. Through personalized coaching, you'll learn how to strategically increase your income, eliminate debt, and invest with intention so you can live life on your terms.
What if retirement wasn't about age, but about choice?
The FIRE Concepts program redefines what it means to live freely. Through personalized coaching, you'll learn how to strategically increase your income, eliminate debt, and invest with intention so you can live life on your terms.
You'll learn how to:
Apply FIRE principles
Design your 10-year freedom plan
Automate Savings
Accelerate your savings rate
Passive Income
Build multiple income streams
Abundance Mindest
Shift from scarcity to control
Freedom isn't about quitting work it's about creating the life you choose to live.
You'll learn how to:
Apply FIRE principles
Design your 10-year freedom plan
Automate Savings
Accelerate your savings rate
Passive Income
Build multiple income streams
Abundance Mindest
Shift from scarcity to control
Freedom isn't about quitting work it's about creating the life you choose to live.
Picture waking up with complete financial confidence, knowing your money works for you, not the other way around.
With the right strategy and support, you can make early financial freedom your reality.
Take the first step toward financial independence.
Your freedom date starts now.
Picture waking up with complete financial confidence, knowing your money works for you, not the other way around.
With the right strategy and support, you can make early financial freedom your reality.
Take the first step toward financial independence.
Your freedom date starts now.
Financial Freedom in 10 Years or Less — Without Sacrificing Your Life Today
You're earning six figures in tech. You've maxed out your 401(k). But traditional retirement at 65? That's 20-30 years away. Learn how to apply FIRE (Financial Independence, Retire Early) principles designed specifically for high-income professionals — and escape the 9-to-5 in a decade or less.
You're Playing the Long Game. But What If There's a Shortcut?
You've been told to save 15% of your income, max out your retirement accounts, and wait until 65 to enjoy life.
But here's what they don't tell you:
At your income level, you could achieve financial independence in 10 years or less — if you knew the right strategies.
While you're locked into the traditional retirement timeline, there's a community of high-earners who've cracked the code:
Building multiple income streams beyond their W-2.
Leveraging real estate for passive cash flow and tax advantages.
Using whole life insurance as a wealth-building tool (not just protection).
Creating investment portfolios that generate $100K+ annually in passive income.
They're not waiting until 65. And neither should you.
The problem? Most financial advisors won't teach you this. They profit from keeping your money locked up in traditional accounts until retirement age.
You deserve a faster path.
Financial Freedom in 10 Years or Less — Without Sacrificing Your Life Today
You're earning six figures in tech. You've maxed out your 401(k). But traditional retirement at 65? That's 20-30 years away. Learn how to apply FIRE (Financial Independence, Retire Early) principles designed specifically for high-income professionals — and escape the 9-to-5 in a decade or less.
You're Playing the Long Game. But What If There's a Shortcut?
You've been told to save 15% of your income, max out your retirement accounts, and wait until 65 to enjoy life.
But here's what they don't tell you:
At your income level, you could achieve financial independence in 10 years or less — if you knew the right strategies.
While you're locked into the traditional retirement timeline, there's a community of high-earners who've cracked the code:
Building multiple income streams beyond their W-2.
Leveraging real estate for passive cash flow and tax advantages.
Using whole life insurance as a wealth-building tool (not just protection).
Creating investment portfolios that generate $100K+ annually in passive income.
They're not waiting until 65. And neither should you.
The problem? Most financial advisors won't teach you this. They profit from keeping your money locked up in traditional accounts until retirement age.
You deserve a faster path.
I Retired Early Using These Exact Strategies
I'm Lee Johnson, and I achieved financial independence years ahead of schedule — not by living on ramen or moving to Thailand, but by strategically optimizing my high income.
My background:
Reached Executive Director level overseeing $80M+ in business.
Built a real estate portfolio generating consistent passive income.
Leveraged whole life insurance products most financial advisors won't tell you about.
Retired early while maintaining the lifestyle I worked hard to build.
As a certified life coach with 250+ hours of coaching experience, I've helped hundreds of tech professionals through my work as an ERG Executive Director and on platforms like BetterUp and Pathwise.
I've walked this path. Now I'm showing other high-earners how to do the same.
The difference between me and most FIRE coaches? I did this while earning a tech salary just like yours. I understand your tax bracket, your benefits, your constraints, and most importantly — your opportunities.
I Retired Early Using These Exact Strategies
I'm Lee Johnson, and I achieved financial independence years ahead of schedule — not by living on ramen or moving to Thailand, but by strategically optimizing my high income.
My background:
Reached Executive Director level overseeing $80M+ in business.
Built a real estate portfolio generating consistent passive income.
Leveraged whole life insurance products most financial advisors won't tell you about.
Retired early while maintaining the lifestyle I worked hard to build.
As a certified life coach with 250+ hours of coaching experience, I've helped hundreds of tech professionals through my work as an ERG Executive Director and on platforms like BetterUp and Pathwise.
I've walked this path. Now I'm showing other high-earners how to do the same.
The difference between me and most FIRE coaches? I did this while earning a tech salary just like yours. I understand your tax bracket, your benefits, your constraints, and most importantly — your opportunities.
FIRE to Freedom: Your 10-Year Financial Independence Blueprint
This isn't about extreme frugality or moving to a low-cost-of-living country. This is about intelligent wealth optimization for professionals earning $150K-$500K+ who want to retire decades early without sacrificing their quality of life.
In 12 weeks, you'll learn:
Your FIRE Number
Calculate exactly how much you need to retire early (it's probably less than you think).
Aggressive Savings Optimization
Push your savings rate to 40-60% without feeling deprived.
Real Estate Cash Flow Strategy
Build rental income that covers your living expenses.
Whole Life Insurance Hacks
Use infinite banking to become your own bank and build tax-free wealth.
Tax Optimization
Legal strategies to keep more of your high income (mega backdoor Roth, real estate depreciation, and more).
Side Income Acceleration
Launch consulting, coaching, or digital products that ✅ generate $3K-$10K/month.
Investment Portfolio Design
Build a dividend and growth portfolio designed for early withdrawal.
Your Custom 10-Year Roadmap
A personalized, month-by-month plan to financial independence.
The 4 Pillars of High-Income FIRE
PILLAR 1
Maximize Your W-2 Engine
Your tech salary is your wealth-building rocket fuel. Learn to negotiate aggressively, maximize RSUs and stock options, and leverage executive-level compensation packages.
PILLAR 2
Build Passive Income Streams
Real estate rentals, dividend portfolios, and whole life insurance create the cash flow that replaces your salary. You'll learn exactly how to deploy your capital for maximum passive returns.
PILLAR 3
Optimize Taxes Like the Wealthy
The rich don't pay 35% taxes, and neither should you. Master real estate depreciation, tax-loss harvesting, Roth conversions, and entity structuring to keep more of what you earn.
PILLAR 4
Design Your Freedom Life
Financial independence isn't about retirement — it's about options. Define what freedom means to you, then build the financial foundation to make it happen.
Your Life in 10 Years,If You Start Today
Year 3
You've purchased your first rental property. It cash flows $800/month. Your savings rate is now 55%. You've launched a side consulting practice bringing in $4K/month.
Year 5
You own 3 rental properties generating $2,500/month in passive income. Your investment portfolio has grown to $400K. Your side income has grown to $8K/month. You've been promoted and are earning $250K+ in your W-2.
Year 7
Your passive income streams are generating $5,000/month. Your portfolio has crossed $700K. You're having serious conversations about going part-time or taking a sabbatical.
Year 10
Your passive income covers 100% of your expenses. Your net worth has crossed $1.5M+. You hand in your resignation — not because you hate your job, but because you can.
You're 45 (or younger). You have decades of freedom ahead of you.
This is what's possible when you combine a high income with the right strategy.
FIRE to Freedom: Your 10-Year Financial Independence Blueprint
This isn't about extreme frugality or moving to a low-cost-of-living country. This is about intelligent wealth optimization for professionals earning $150K-$500K+ who want to retire decades early without sacrificing their quality of life.
In 12 weeks, you'll learn:
Your FIRE Number
Calculate exactly how much you need to retire early (it's probably less than you think).
Aggressive Savings Optimization
Push your savings rate to 40-60% without feeling deprived.
Real Estate Cash Flow Strategy
Build rental income that covers your living expenses.
Whole Life Insurance Hacks
Use infinite banking to become your own bank and build tax-free wealth.
Tax Optimization
Legal strategies to keep more of your high income (mega backdoor Roth, real estate depreciation, and more).
Side Income Acceleration
Launch consulting, coaching, or digital products that ✅ generate $3K-$10K/month.
Investment Portfolio Design
Build a dividend and growth portfolio designed for early withdrawal.
Your Custom 10-Year Roadmap
A personalized, month-by-month plan to financial independence.
The 4 Pillars of High-Income FIRE
PILLAR 1
Maximize Your W-2 Engine
Your tech salary is your wealth-building rocket fuel. Learn to negotiate aggressively, maximize RSUs and stock options, and leverage executive-level compensation packages.
PILLAR 2
Build Passive Income Streams
Real estate rentals, dividend portfolios, and whole life insurance create the cash flow that replaces your salary. You'll learn exactly how to deploy your capital for maximum passive returns.
PILLAR 3
Optimize Taxes Like the Wealthy
The rich don't pay 35% taxes, and neither should you. Master real estate depreciation, tax-loss harvesting, Roth conversions, and entity structuring to keep more of what you earn.
PILLAR 4
Design Your Freedom Life
Financial independence isn't about retirement — it's about options. Define what freedom means to you, then build the financial foundation to make it happen.
Your Life in 10 Years,If You Start Today
Year 3
You've purchased your first rental property. It cash flows $800/month. Your savings rate is now 55%. You've launched a side consulting practice bringing in $4K/month.
Year 5
You own 3 rental properties generating $2,500/month in passive income. Your investment portfolio has grown to $400K. Your side income has grown to $8K/month. You've been promoted and are earning $250K+ in your W-2.
Year 7
Your passive income streams are generating $5,000/month. Your portfolio has crossed $700K. You're having serious conversations about going part-time or taking a sabbatical.
Year 10
Your passive income covers 100% of your expenses. Your net worth has crossed $1.5M+. You hand in your resignation — not because you hate your job, but because you can.
You're 45 (or younger). You have decades of freedom ahead of you.
This is what's possible when you combine a high income with the right strategy.
Is FIRE Right for You?
This program is perfect if you:
Earn $150K-$500K+ in tech or professional services
Have already maxed your 401(k) and HSA.
Are tired of waiting until 65 to enjoy life.
Want to build wealth without sacrificing your current lifestyle.
Are open to real estate and alternative investments.
Can commit to a 40-60% savings rate.
Are willing to optimize every financial decision.
This program is NOT for you if you:
You're not willing to make strategic sacrifices.
You want to retire next year (this is a 10-year plan).
You're not open to learning about taxes and investing.
You expect to get rich quick without effort.
Is FIRE Right for You?
This program is perfect if you:
Earn $150K-$500K+ in tech or professional services
Have already maxed your 401(k) and HSA.
Are tired of waiting until 65 to enjoy life.
Want to build wealth without sacrificing your current lifestyle.
Are open to real estate and alternative investments.
Can commit to a 40-60% savings rate.
Are willing to optimize every financial decision.
This program is NOT for you if you:
You're not willing to make strategic sacrifices.
You want to retire next year (this is a 10-year plan).
You're not open to learning about taxes and investing.
You expect to get rich quick without effort
Choose Your Path to Financial Independence
$4,997 for 12 Weeks
$999 for 12 Weeks
1:1 FIRE COACHING
$4,997 for 12 Weeks
Weekly 1-hour private coaching sessions. Personalized 10-year FIRE roadmap.
Complete financial review and optimization plan. Real estate investment strategy and deal analysis.
Tax optimization review.
Side income launch support.
Direct access via email between sessions.
Lifetime access to all FIRE resources and calculators
Best for: High-earners ready to aggressively pursue financial independence
GROUP FIRE ACCELERATOR
$999 for 12 Weeks
Weekly 90-minute group coaching calls.
Mastermind with other FIRE-focused professionals.
Complete FIRE curriculum and frameworks.
Group hot-seat coaching and deal reviews.
Access to private FIRE community.
All program calculators and resources.
Guest experts on real estate, taxes, and investing
Best for: Professionals committed to FIRE who want community support
Choose Your Path to Financial Independence
$4,997 for 12 Weeks
$999 for 12 Weeks
1:1 FIRE COACHING
$4,997 for 12 Weeks
Weekly 1-hour private coaching sessions. Personalized 10-year FIRE roadmap.
Complete financial review and optimization plan. Real estate investment strategy and deal analysis.
Tax optimization review.
Side income launch support.
Direct access via email between sessions.
Lifetime access to all FIRE resources and calculators
Best for: High-earners ready to aggressively pursue financial independence
GROUP FIRE ACCELERATOR
$999 for 12 Weeks
Weekly 90-minute group coaching calls.
Mastermind with other FIRE-focused professionals.
Complete FIRE curriculum and frameworks.
Group hot-seat coaching and deal reviews.
Access to private FIRE community.
All program calculators and resources.
Guest experts on real estate, taxes, and investing
Best for: Professionals committed to FIRE who want community support
What If?
"I don't want to live on rice and beans for 10 years."
You won't have to. This isn't about deprivation — it's about strategic optimization. You'll still travel, enjoy nice dinners, and live well. We're just eliminating waste and redirecting money toward assets.
"Isn't real estate risky?"
All investing involves risk. But at your income level, you can afford to diversify and invest strategically. I'll show you how to analyze deals, avoid common mistakes, and build a portfolio that generates consistent cash flow.
"What if the market crashes?"
We plan for it. Your FIRE strategy will include multiple income streams, conservative withdrawal rates, and strategies that have survived multiple recessions. You'll be more prepared than 99% of traditional retirees.
"Can I really retire in 10 years?"
If you're earning $200K+ and can save 50% of your income, absolutely. The math works. I've done it. My clients are doing it. The question is: are you willing to commit?
What If?
"I don't want to live on rice and beans for 10 years."
You won't have to. This isn't about deprivation — it's about strategic optimization. You'll still travel, enjoy nice dinners, and live well. We're just eliminating waste and redirecting money toward assets.
"Isn't real estate risky?"
All investing involves risk. But at your income level, you can afford to diversify and invest strategically. I'll show you how to analyze deals, avoid common mistakes, and build a portfolio that generates consistent cash flow.
"What if the market crashes?"
We plan for it. Your FIRE strategy will include multiple income streams, conservative withdrawal rates, and strategies that have survived multiple recessions. You'll be more prepared than 99% of traditional retirees.
"Can I really retire in 10 years?"
If you're earning $200K+ and can save 50% of your income, absolutely. The math works. I've done it. My clients are doing it. The question is: are you willing to commit?
Traditional Retirement Vs. FIRE
Retire at 65.
15% savings rate.
Only 401(k) & stocks.
Pay full taxes.
Hope Social Security exists.
Work 40+ years.
Limited freedom
Retire at 45 (or younger).
40-60% savings rate.
Multiple income streams.
Strategic tax optimization.
Control your own destiny.
Work 10-15 years.
Decades of freedom
The choice is yours.
Traditional Retirement Vs. FIRE
Retire at 65.
15% savings rate.
Only 401(k) & stocks.
Pay full taxes.
Hope Social Security exists.
Work 40+ years.
Limited freedom
Retire at 45 (or younger).
40-60% savings rate.
Multiple income streams.
Strategic tax optimization.
Control your own destiny.
Work 10-15 years.
Decades of freedom
The choice is yours.
Every Year You Wait
Costs You Freedom
Here's the reality: Time is your greatest advantage.
Starting your FIRE journey at 35 vs. 40 means retiring at 45 instead of 50. That's 5 extra years of freedom.
Starting at 40 vs. 45? You're adding 5 more years to your working life. The financial decisions you make in the next 12 weeks will determine whether you're working at 50 — or relaxing on a beach. The clock is ticking.
Every Year You Wait
Costs You Freedom
Here's the reality: Time is your greatest advantage.
Starting your FIRE journey at 35 vs. 40 means retiring at 45 instead of 50. That's 5 extra years of freedom.
Starting at 40 vs. 45? You're adding 5 more years to your working life. The financial decisions you make in the next 12 weeks will determine whether you're working at 50 — or relaxing on a beach. The clock is ticking.
Financial Independence Isn't a Dream — It's a Decision
Path 1: Keep following the traditional advice. Max out your 401(k). Wait until 65. Hope it all works out. Spend 30 more years in meetings, on emails, hitting deadlines.
Path 2: Commit to the FIRE strategy. Optimize aggressively. Build passive income. Design your life around freedom. Retire in 10 years or less.
Most people choose Path 1 because it's easier. But you're not most people. You're the type of person who maximizes their 401(k) and HSA. Who builds a six-figure career through strategic thinking. Who's reading this page because you know there's a better way. You're ready for FIRE.
The only question is: Will you start today?
I only work with professionals serious about achieving financial independence.
If you show up to every session, implement the strategies we discuss, and don't have a clear 10-year roadmap to financial independence by the end of 12 weeks, I'll coach you for an additional 4 weeks at no charge. I can make this guarantee because I've seen hundreds of high-earners transform their financial futures using these exact principles. The question isn't whether this works.
The question is: are you ready to commit?
Financial Independence Isn't a Dream — It's a Decision
Path 1: Keep following the traditional advice. Max out your 401(k). Wait until 65. Hope it all works out. Spend 30 more years in meetings, on emails, hitting deadlines.
Path 2: Commit to the FIRE strategy. Optimize aggressively. Build passive income. Design your life around freedom. Retire in 10 years or less.
Most people choose Path 1 because it's easier. But you're not most people. You're the type of person who maximizes their 401(k) and HSA. Who builds a six-figure career through strategic thinking. Who's reading this page because you know there's a better way. You're ready for FIRE.
The only question is: Will you start today?
I only work with professionals serious about achieving financial independence.
If you show up to every session, implement the strategies we discuss, and don't have a clear 10-year roadmap to financial independence by the end of 12 weeks, I'll coach you for an additional 4 weeks at no charge. I can make this guarantee because I've seen hundreds of high-earners transform their financial futures using these exact principles. The question isn't whether this works.
The question is: are you ready to commit?